Who Does Number One Work For?

posted in: Online Around the Net | 2
The total number of vehicles Toyota Motor Corp. has had to recall for gas-pedal related issues now comes to 8.1 million, the carmaker confirmed Thursday. Toyota officials estimate the total cost of the global recall could be as much as $2 billion, including the loss of 100,000 vehicle sales in the United States and Europe.
The figures do not include the Toyota Prius, which is currently not subject to a recall but is under formal investigation by the National Highway Traffic Safety Administration. This follows complaints of faulty braking by consumers and an admission by the company that cars produced early in the 2010 model year had a software problem that caused poor brake performance.
Dealers are extending their hours, opening additional repair stations and offering car washes. In return, Toyota is paying dealers as much as $75,000, depending on their sales volume, to cover additional expenses caused by the recalls.
Which models are involved in the sticking accelerator pedal recall/stop sale?
Toyota’s accelerator pedal recall and suspension of sales is confined to the following Toyota Division vehicles:
• Certain 2009-2010 RAV4
• Certain 2009-2010 Corolla
• 2009-2010 Matrix,

• 2005-2010 Avalon,

• Certain 2007-2010 Camry,

• Certain 2010 Highlander

• 2007-2010 Tundra,

• 2008-2010 Sequoia
Which models are involved in the floor mat pedal entrapment recall?

•2007 – 2010 Camry
•2005 – 2010 Avalon

•2004 – 2009 Prius

•2005 – 2010 Tacoma

•2007 – 2010 Tundra

•2008 – 2010 Highlander

•2009 – 2010 Corolla

•2009 – 2010 Venza

•2009 – 2010 Matrix

•2006 – 2010 IS 250

•2006 – 2010 IS 350

•2007 – 2010 ES 350

It will be interesting to see what the federal investigation reports in its findings as it relates to the recently noted brake issue with the Prius models. Hopefully, the remaining U.S. companies can take advantage of the recent miss steps of the Japanese power play of becoming number one in global sales. This has come at a great cost to their core brand perception, which is the high-perceived value and quality of a Toyota and Lexus brands. Even more interesting is that VW has announced its intentions to overtake Toyota’s title in global sales leader by the year 2018.
To echo the sentiment of Groosh, GO USA! USA! USA! … OK that’s enough let’s go get a beer or two and watch the upcoming Super Bowl ads to see what Toyota can do to ease the fear of its current owners and future buyers.

2 Responses

  1. Anonymous

    Sheesh…you could at least attribute the cartoon properly to Nick Anderson….

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