Selling Detroit

posted in: Online Around the Net | 0

Thanks to reader Mr. Mase for this tip.  Check out the link below.

Selling Detroit
Time Inc. asked five Detroit ad agencies this question: Why would anyone smart, young, and creative move to or stay in Detroit? Here are the ads they created to answer that question.

The above ad was put in by Doner but is a straight nod the 1912 recruitment ad from Ernest Shackleton (1874-1922), the invincible Antarctic explorer whose fame came from his expeditions — none of them successful — to reach the South Pole.

Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success.

Feeling the juice to work in the Antarctic or work in D-Town? Nevertheless, when this ad was run by the polar explorer, Ernest Shackelton, men started walking across England to get to him. More than 5,000 applied.

Vote for your favorite!  They’ll announce the winner Dec 2.

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