Look, I’m no marketing genius as far as you know, but it seems to me nobody wants to drive a minivan, they have to drive one. That’s a problem if you’re trying to advertise them. Yet, we always see the same family hauling, soccer car pooling, seat rearrangin’ ads. Save Honda that does offer “respect the van”. Why haven’t the others learned from generation X,Y & Z that if you want to sell something, market it with parties and half naked bodies?
Please visualize you’re watching a commercial taking place in an urban setting. As we move up the front steps of a classic house and inside, the voice over of a deep beer drinking man from the Miller Highlife commercials, says in his monotone register:
Your wife is having some friends over tonight to play a little Bikini Bunko… you get a free pass to the man cave for the evening.
It’s been a while since you’ve had the chance to invite the guys over, so you waste no time setting up the Euchre foursome.
Fade in: Inside of minivan
Announcer: Let see… leather chairs, a good table, surround sound and the flat panel TVs. Two of them, so no one has to look over a shoulder to see Talladega Nights.
Quick flash to the movie on screen:
“Why do you want to watch TV and listen to the stereo at the same time?” Ricky Bobby.
“Cause I like to party.” Cal Naughton Jr.
Ahh… but then… the wife comes in. Trouble brewing upstairs with the kids. No problem, lock the doors, put it into reverse and park over at Jim’s house.
Good thing the fishing pools are still inside and the seats fold into a bed, you’re going to need to catch a meal and some shuteye before this one is all over.
“The Chrysler Town & Country minivan. Drive away from the family to enjoy life for a while.”