If the Porsche Turbo never looked any different from the 1976 model 33 years ago, I’d be fine with it. Of course, while you go through life things get old, need to be refreshed and eventually get redesigned. It’s a natural evolution, just look at your own hair. In the car business, people stop buying old product when there’s no buzz. If there’s no buzz, you can’t drawn attention to new product because it’s been played. Then eventually, it gets cut.
Hence Porsche going back to the salon for the seventh generation 911 Turbo. It will be presented at the Frankfurt Motor Show for the first time to the public from September 17 – 27. Porsche’s new model combines a new power unit displacing 3.8 liters (vs. the original 3.0 liter) and delivering maximum output of 500 bhp (vs. 260 hp at launch). It does this with lower weight, enhanced driving dynamics and improved fuel efficiency. Sales of the new Porsche 911 Turbo in both Coupé and Cabriolet form start in Germany on November 21, 2009.