Like Putting Lipstick On A Pig

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The Chrysler Group in their latest attempt to market their brand will bring to market a slightly refreshed product that’s proven to target an 85 percent male buyer with a macho persona.

A limited production of 400 new special edition Dodge Challenger SRT-8 Furious Fuchsia models have been unveiled will having a white interior as standard equipment. It will be optional on R/T models. This is coming from Dodge who has a history of outrageous color names for its performance cars dating back to the original muscle car era of the late 1960s and early 1970s. Some colors, like Top Banana (yellow) and Sublime (green), and Go Mango (metallic orange) have also been reintroduced in recent years. Furious Fuchsia is an all-new shade. Chrysler describes it as an updated version of Panther Pink and Moulin Rouge, colors available in 1970 and which enjoy a fan following today.

Seriously…? This seems to contradict the “brand message” that is being conveyed in the latest broadcasted commercial spots created by the agency hired to correct.

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